ID: 16234
Users not customers 9780670920976
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ISBN: 9780670920976
Boardroom conversations are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don\'t embrace digital, you\'ll be out of business altogether. Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn\'t see the new economic order coming. Google, Facebook, Groupon and Twitter barely existed at the turn of the millennium, but are now rocketing ahead. Aaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That\'s the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive? Shapiro has studied what the businesses succeeding today have in common, and in \"Users, Not Customers\", he teaches us to recognise that it\'s not just customers who interact with the digital version of our organisations.The businesses who are now roaring ahead put the interests and
Dit artikel bestel je voordelig 2e hands op studystore.nlIn goede staat, snel in huis én gratis thuisbezorgd. Toelichting:De prijs in deze advertentie is gebaseerd op onze laagste 2e hands prijs (OP=OP).Zodra een 2e hands boek op is, kan het voorkomen dat je op Studystore het boek alleen nog nieuw kunt bestellen.
Boardroom conversations are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don\'t embrace digital, you\'ll be out of business altogether. Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn\'t see the new economic order coming. Google, Facebook, Groupon and Twitter barely existed at the turn of the millennium, but are now rocketing ahead. Aaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That\'s the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive? Shapiro has studied what the businesses succeeding today have in common, and in \"Users, Not Customers\", he teaches us to recognise that it\'s not just customers who interact with the digital version of our organisations.The businesses who are now roaring ahead put the interests and
Dit artikel bestel je voordelig 2e hands op studystore.nlIn goede staat, snel in huis én gratis thuisbezorgd. Toelichting:De prijs in deze advertentie is gebaseerd op onze laagste 2e hands prijs (OP=OP).Zodra een 2e hands boek op is, kan het voorkomen dat je op Studystore het boek alleen nog nieuw kunt bestellen.